Format: Webinar, original date May 15, 2018
Hosted by: Infopeople
Length: 1 hour
Does your library struggle to promote its collection in a way that is attractive, maintainable, and – above all – successful at increasing circulation? Do your customers come to your library, head straight to the computers/hold shelf/self-checkout and back out again without browsing for materials?
In a time of digital downloads and two-day shipping, when the convenience of library service is of the utmost importance to both library staff and users, how do we get the attention of the average patron long enough to increase circulation and library use?
Visual merchandising is not just a tool for retail establishments. When done well, it can create a dynamic environment that encourages the customer to stay longer, check out more materials, and return for more. Public libraries can embrace the knowledge that retail stores have long used by taking some basic steps and applying some simple principles to organize library materials in a way that attracts attention and promotes use.
Presented by: Allison Fiscus