Marketing

Format: Webinar, original date June 18, 2014
Hosted by: WebJunction
Length: Length: 1.5 hour

Do you quake at the thought of public speaking? Are you also faced with the need to communicate to audiences, small or large, the importance of your work in libraries? You really can overcome your anxieties and master the art of public speaking. Join us for this webinar to learn some basic skills for preparing and delivering speeches, plus tips to manage your nervousness and make your presentations more memorable. Armed with practical techniques, you'll be ready to deliver clear, persuasive, and engaging presentations on behalf of your library.

Presented by: Mary H Stein

Format: Webinar, original date September 23, 2014
Hosted by: Infopeople
Length: 1 hour

In the old days, a well-written press release and a few posters did an effective job of reaching your community. We now live in a time where people expect to receive information through their preferred communication channels. With so many options and limited staff and time, what can a library do?

• Facebook, Twitter, Google +, Tumblr and Instagram. Your library hardly has enough time to create print and web promotional materials - how can you possibly add more marketing channels?
• Your Facebook presence only has a handful of followers, should you keep going or give up?
• Is there one marketing channel or a combination that is right for your library?

If your library is struggling to answer these and other questions around multichannel marketing, then you will want to join this webinar. Nancy Dowd, co-author of Bite-Sized Marketing, Realistic Solutions for Overwork Librarians will help library staff sift through the confusion of multi-channel marketing to determine a pathway that is right for your needs. You will learn to understand the different communication styles needed for each channel and hear about pathways other libraries are implementing.

Presented by: Nancy Dowd

Format: Webinar, original date June 29, 2017
Hosted by: WebJunction
Length: 1 hour

How did a small two-person library capture national media attention, become a focus of high-profile museum exhibits, and generate 13 million views of its online photos in just a few years? They built on a framework of eight values to drive innovative services and greatly enhance the information-seeking experience of their users. With a combination of free and low-cost web tools, savvy marketing, and innovations borrowed from archives and museums, Kenn Bicknell embarked on an aggressive digitization and outreach program to push information out to his constituents in creative, engaging ways. Find inspiration and practical ideas that can breathe new life into your collections and keep libraries front and center in users' lives.

Presented by: Kenn Bicknell

Format: Webinar, original date April 23, 2015
Hosted by: TechSoup
Length: 1 hour

If your organization is like many, you sometimes find it difficult to capture high-quality images for use on your website, in presentations, and in your collateral materials. Perhaps you have video clips and also struggle to source background music that doesn't get removed by YouTube for copyright infringement.

We're here to help! In this free, hour-long webinar join TechSoup's Jim Lynch, Creative Commons' project manager Jane Park, and Free Music Archive's Cheyenne Hohman to learn where to source free images and music for your nonprofit or public library. We'll also help you better understand the different ways to license your own creative media.

Presented by: Jim Lynch, Jane Park, and Cheyenne Hohman

Format: Webinar, original date January 27, 2022
Hosted by: WebJunction
Length: 1 hour

Good signage in the library helps to create clarity and build awareness, while bad signage can lead to frustration and confusion. Has your library had to implement COVID-related signage? Has there been a review of other temporary and permanent signage? This session will look at recommended types of library signs and address aspects of library signage within crisis communications. We will also address how to conduct a signage audit, the importance of library branding and using templates, and internal communications as they relate to signage. Online resources will be shared and there will be opportunities for Q&A and discussion.

Presented by: Dr. Curtis Rogers

Format: Webinar, original date November 6, 2012
Hosted by: WebJunction
Length: 1 hour

The human brain is wired to respond to images. Scientific studies of the brain are providing powerful insights for designing and delivering presentations that grab the attention of the learner. Once you understand the key concepts of strong visual communication, you can get unstuck from the stale text-and-bullet format of presentation. You don't need to be a designer to learn some simple tips and tricks that will punch up your presentations and wake up your audience.

Presented by: Betha Gutsche

Format: Webinar, original date May 15, 2018
Hosted by: Infopeople
Length: 1 hour

Does your library struggle to promote its collection in a way that is attractive, maintainable, and – above all – successful at increasing circulation? Do your customers come to your library, head straight to the computers/hold shelf/self-checkout and back out again without browsing for materials?

In a time of digital downloads and two-day shipping, when the convenience of library service is of the utmost importance to both library staff and users, how do we get the attention of the average patron long enough to increase circulation and library use?

Visual merchandising is not just a tool for retail establishments. When done well, it can create a dynamic environment that encourages the customer to stay longer, check out more materials, and return for more. Public libraries can embrace the knowledge that retail stores have long used by taking some basic steps and applying some simple principles to organize library materials in a way that attracts attention and promotes use.

Presented by: Allison Fiscus