Format: Webinar, original date September 23, 2014
Hosted by: Infopeople
Length: 1 hour
In the old days, a well-written press release and a few posters did an effective job of reaching your community. We now live in a time where people expect to receive information through their preferred communication channels. With so many options and limited staff and time, what can a library do?
- Facebook, Twitter, Google +, Tumblr and Instagram. Your library hardly has enough time to create print and web promotional materials - how can you possibly add more marketing channels?
- Your Facebook presence only has a handful of followers, should you keep going or give up?
- Is there one marketing channel or a combination that is right for your library?
If your library is struggling to answer these and other questions around multichannel marketing, then you will want to join this webinar. Nancy Dowd, co-author of Bite-Sized Marketing, Realistic Solutions for Overwork Librarians will help library staff sift through the confusion of multi-channel marketing to determine a pathway that is right for your needs. You will learn to understand the different communication styles needed for each channel and hear about pathways other libraries are implementing.
Presented by: Nancy Dowd
