Format: Webinar, original date June 7, 2012
Hosted by: WebJunction and the Association for Rural and Small Libraries
Length: Length: 1 hour
Is your small or rural library the community's best kept secret? Libraries are not known for "tooting their own horns" so valuable services and resources go unnoticed. Join us for this webinar to learn about marketing and branding and what it means to the 21st century small and rural library. Michelle and Melinda will talk about ways to build mutually beneficial business partnerships that result in free media advertising as well as sponsorship for events and services. These marketing techniques are guaranteed to lead to long term development opportunities as well as sustainability.
Presented by: Michelle A. McIntyre and Melinda Tanner