Format: Webinar, original date October 24, 2017
Hosted by: WebJunction and TechSoup
Length: 1 hour
Social media has the potential to increase community engagement with new and existing library patrons. Join us to learn how libraries can effectively use social media tools, even with limited staff and time. Learn how to identify the appropriate social media platforms to market library services and events, and how to integrate best social media practices in your library's marketing plan. We’ll help you build a foundation for your social media strategy and provide practical ideas and tactics for immediate use in your library.
Presented by: Amy Hitchner and Jessica Bacon
Format: Webinar, original date December 19, 2017
Hosted by: WebJunction and TechSoup
Length: 1 hour
Learn how to take the next steps toward amplifying your library’s social media program. During this third webinar in our social media series, we’ll discuss best practices in growing your library's social media program and managing user engagement. You’ll learn tips on assessing your library’s audience based on their preferred platforms and ideas for converting your in-person library community into an online community.
Presented by: Lisa Bunker and Cesar Garza
Format: Webinar, original date October 14, 2025
Hosted by: WebJunction
Length: 1 hour
Social media can feel like running on a hamster wheel, always chasing what’s new and trendy for the maximum amount of engagement. But let’s take a step back and evaluate what we’re really accomplishing. Is there a way to simplify our relationship with social media while still accomplishing our goals?
This webinar will focus on identifying what types of posts break through the algorithm and which ones are a time suck. Learn practical tips that will help claw back time spent on social media and revise your expectations so that you can leave the stress behind and start having fun engaging with your community on social media.
Presented by: Keith Kesler, Los Angeles Public Library and Krystal Ruiz, Los Angeles Public Library
Format: Webinar, original date November 30, 2017
Hosted by: WebJunction and TechSoup
Length: 1 hour
Now that you are using social media to engage with your community, how do you know if it’s working? If you don’t know where to start when planning your social media metrics, join us to learn the best methods to measure your library's social media outcomes. During this event, you will learn how to establish measurable goals, identify key performance indicators (KPIs), and evaluate your social media results.
Presented by: Molly Bacon and Cherise Mead
Format: Webinar, original date March 2, 2016
Hosted by: Infopeople
Length: 1 hour
Chances are your library has been active in social media for a while now. It’s also likely that the results of your efforts have been mixed. If you’re wondering how to change things up, get more visual, and take more advantage of the platforms you're on, then this is the webinar for you.
Even if your library has already been creating visual content, there are now guidelines that can help you to make that content even more effective. These include recommendations for: colors, typography, stock art, infographics, videos and optimizing for Facebook and Twitter. Join Laura Solomon as she demonstrates best practices and new ideas for telling your library's story, as well as tricks and tools that can boost engagement and make your library's visuals stronger.
Presented by: Laura Solomon
