webinar recordingFormat: Webinar, original date November 17, 2015
Hosted by: Infopeople
Length: 1 hour

  • Do you want a more in-depth understanding of the true needs of your community?
  • Are you interested in learning easy ways to get valuable input and advice from your staff or public by conducting focus groups and interviews?
  • Would like to learn how to communicate the library story using meaningful examples to make your case and get results?

During this one-hour webinar, you will learn the four steps involved in focus groups and interviews. You’ll discover how to clearly define the goal or purpose, how to select participants, and how to successfully conduct the focus group or interviews. We’ll also discuss how to analyze and synthesize the data to create valuable results that you can package and deliver in meaningful and useful ways.

We will show you how to be successful whether conducting interviews and focus groups in-person or online. If you are planning training for your staff, working on a strategic plan, gathering expert knowledge to solve a problem, or gathering stories to influence politicians and decision-makers, this is the webinar for you!

Presented by: Stephanie Gerding and Brenda Hough