Webinar recordingFormat: Webinar, original date April 8, 2015
Hosted by: WebJunction
Length: 1 hour

Marketing in libraries is often an afterthought rather than a priority embedded in planning. But times are changing! Community members now have more choices for books, information, entertainment and assistance. Don't let your library become invisible due to perceived lack of time, money or marketing savvy. Jamie will help you think differently to achieve the basics of effective marketing without a ton of money or staff. From promotional videos to eye-catching emails, you'll learn about marketing techniques and tools available to even the smallest of libraries. Discover simple ways to gain attention and increase attendance.

Presented by: Jamie Matczak

webinar recordingFormat: Webinar, original date June 18, 2014
Hosted by: WebJunction
Length: Length: 1.5 hour

Do you quake at the thought of public speaking? Are you also faced with the need to communicate to audiences, small or large, the importance of your work in libraries? You really can overcome your anxieties and master the art of public speaking. Join us for this webinar to learn some basic skills for preparing and delivering speeches, plus tips to manage your nervousness and make your presentations more memorable. Armed with practical techniques, you'll be ready to deliver clear, persuasive, and engaging presentations on behalf of your library.

Presented by: Mary H Stein

webinar recordingFormat: Webinar, original date June 7, 2012
Hosted by: WebJunction and the Association for Rural and Small Libraries
Length: Length: 1 hour

Is your small or rural library the community's best kept secret? Libraries are not known for "tooting their own horns" so valuable services and resources go unnoticed. Join us for this webinar to learn about marketing and branding and what it means to the 21st century small and rural library. Michelle and Melinda will talk about ways to build mutually beneficial business partnerships that result in free media advertising as well as sponsorship for events and services. These marketing techniques are guaranteed to lead to long term development opportunities as well as sustainability.

Presented by: Michelle A. McIntyre and Melinda Tanner

Webinar recordingFormat: Webinar, original date September 23, 2014
Hosted by: Infopeople
Length: 1 hour

In the old days, a well-written press release and a few posters did an effective job of reaching your community. We now live in a time where people expect to receive information through their preferred communication channels. With so many options and limited staff and time, what can a library do?

  • Facebook, Twitter, Google +, Tumblr and Instagram. Your library hardly has enough time to create print and web promotional materials - how can you possibly add more marketing channels?
  • Your Facebook presence only has a handful of followers, should you keep going or give up?
  • Is there one marketing channel or a combination that is right for your library?

If your library is struggling to answer these and other questions around multichannel marketing, then you will want to join this webinar. Nancy Dowd, co-author of Bite-Sized Marketing, Realistic Solutions for Overwork Librarians will help library staff sift through the confusion of multi-channel marketing to determine a pathway that is right for your needs. You will learn to understand the different communication styles needed for each channel and hear about pathways other libraries are implementing.

Presented by: Nancy Dowd

webinar recordingFormat: Webinar, original date December 15, 2015
Hosted by: WebJunction and the Association for Rural and Small Libraries
Length: 1 hour

You don’t have to be a graphic designer to present your library statistics in a way that effectively communicates value. Learn quick and easy tips for visually displaying statistics that will enable you to tell a powerful story about your library, whether your data visualization aspirations consist of adding a few Excel charts to a board report or designing a complex infographic for your website.

Presented by: Linda Hofschire

self pacedFormat: Self-paced Course
Developed by: LibraryU, a program of the Illinois State Library and the regional library systems
Length: 1 hour

This course provides an interactive opportunity for any library staff member to develop a wide variety of messages for any program or service, targeted at the many audiences they want to reach. These messages may be for outreach opportunities, dealing with the media, press releases, flyers, or Board Meeting presentations. The course guides the learner through simple but powerful work sheets that aid in completing powerful, directed messages for your specific program/service and audience. Course Topics:

  • Analyzing your audience
  • Developing your message
  • Enhancing your message

Webinar recordingFormat: Webinar, original date January 21, 2015
Hosted by: Nicolet Federated Library System
Length: Length: 1 hour

To attract nonusers to the library, you'll first have to bring the library to them. Getting outside the four walls of your building is often the first step toward bringing new users in. This presentation will cover outreach ideas that are easy to implement in order to market your library's programs and services.

Presented by: Erin Shea

Webinar recordingFormat: Webinar, original date April 23, 2015
Hosted by: TechSoup
Length: 1 hour

If your organization is like many, you sometimes find it difficult to capture high-quality images for use on your website, in presentations, and in your collateral materials. Perhaps you have video clips and also struggle to source background music that doesn't get removed by YouTube for copyright infringement.

We're here to help! In this free, hour-long webinar join TechSoup's Jim Lynch, Creative Commons' project manager Jane Park, and Free Music Archive's Cheyenne Hohman to learn where to source free images and music for your nonprofit or public library. We'll also help you better understand the different ways to license your own creative media.

Presented by: Jim Lynch, Jane Park, and Cheyenne Hohman

self pacedFormat: Self-paced Course
Developed by: LibraryU, a program of the Illinois State Library and the regional library systems
Length: 1 hour

An effective library marketing plan can be crucial to ensuring the library remains a central and vibrant part of the community that is valued by both patrons and funders. Learning Objectives:

  • Understand what marketing a library entails
  • Follow a clear, 7 step approach to marketing
  • Create a marketing plan for the library
  • Prepare quality collateral/print materials for the library
  • Create a better level of communication with the media
  • Develop partnerships that benefit the library

Webinar recordingFormat: Webinar, original date May 6, 2015
Hosted by: NCompass Live, Nebraska Library Commission
Length: 1 hour

The future is a visual place. The media is dominated by image-based sharing. Carefully designed ads and brands are constantly bombarding us. Such a visually stimulated world raises important questions about visual literacy but it also asks questions about how libraries are communicating without words. What do our materials and use of images say about us? How are we engaging our communities with intentional graphic design?

This session will begin with basic graphic design principles and apply them to various print and electronic materials with the purpose of effectively communicating messages and engaging with communities. Emphasis will be placed on the practical considerations of the design process, software choices, where to find useful materials for including in designs, and places to be inspired. Attendees will leave with many free resource suggestions and an understanding of how to use design principles to create all kinds of materials from handouts and event posters to infographics and syllabi.

Presented by: Meggan Frost

Webinar recordingFormat: Webinar, original date August 29, 2013
Hosted by: WebJunction
Length: 1 hour

You built it and promoted it, but they didn’t come? Libraries can learn from marketing strategies that for-profit organizations use. Get beyond the one-off approach to promotion. Explore how to build "ambient awareness," establishing your library as an authoritative source and a definitive provider of services for the community. Learn how to use social media not only for communication, but as a tool to monitor and document the impact of the library. Get your whole team on board to tell the library’s convincing story of its impact on your community.

Presented by: Ned Potter

self pacedFormat: Self-paced Course
Developed by: LibraryU, a program of the Illinois State Library and the regional library systems
Length: 1 hour

Don't throw out passion for your work yet! Everyone feels overwhelming public demand, having only strained resources to offer our communities. Merchandising That Works will inspire you to revitalize your approach to merchandising various collections, using simple to apply models suitable for 21st Century libraries. Experience a fun, professional way to get answers about merchandising without straining your budget. Learn how, when and why to display popular materials in a way that empowers customers.

Learning Objectives:

  • Understand the philosophy of using merchandising to open up their collection for better access for the 21st Century user
  • Identify 14 popular collections to merchandise with success
  • Identify and apply 6 simple design elements to create eye-catching displays
  • Garner a higher visibility by promoting an Abundance Mentality despite a cash-strapped budget
  • Increase circulation with intuitive collection layout to promote self-directed use
  • Empower the browsing customer to save staff time

webinar recordingFormat: Webinar, original date November 6, 2012
Hosted by: WebJunction
Length: 1 hour

The human brain is wired to respond to images. Scientific studies of the brain are providing powerful insights for designing and delivering presentations that grab the attention of the learner. Once you understand the key concepts of strong visual communication, you can get unstuck from the stale text-and-bullet format of presentation. You dont need to be a designer to learn some simple tips and tricks that will punch up your presentations and wake up your audience.

Presented by: Betha Gutsche

Webinar recordingFormat: Webinar, original date February 26, 2016
Hosted by: Big Talk from Small Libraries, Nebraska Library Commission
Length: 1 hour

Our lovely small town library was stagnant. And then we discovered programming! The patrons slowly started coming alive, and getting excited about the monthly schedule. We jumped on Twitter and Facebook, and the numbers starting rising rapidly. Even exponentially some months. Our programs started conservatively, with some sedate topics (conversational French, yoga, and a museum tour). Then we went BIG- how to raise backyard chickens (with a real chicken in tow), beekeeping (with hives present), craft beer (with beer tasting), ukulele night (with 50 ukuleles all at play), wine and cheese tasting, cocktail parties, murder mystery night, soap making, etc. Then community groups started coming to us for space. It seems the busier we got, the more our schedule expanded. I will present this ten step talk on how to revitalize your lovely library to a vibrant community centre!

Presented by: Kathie Hogan

webinar recordingFormat: Webinar, original date May 4, 2016
Hosted by: NCompass Live, Nebraska Library Commission
Length: 1 hour

In 2013, Lincoln City Libraries was named an "American Dream Library" grant recipient by the ALA. Our grant-funded project, intended to add or expand literacy services for adult English language learners, included the creation of library use videos in English, Arabic, Karen, Russian, Spanish and Vietnamese languages. We'll share the challenges and rewards of partnerships, scriptwriting, filming, translation and promoting our video to welcome and introduce new users to their libraries.

Presented by: Kathryn Kelley and Katie Murtha