webinar recordingFormat: Webinar, original date October 14, 2014
Hosted by: Nicolet Federated Library System
Length: 1 hour

In this session, Anythink Communications Director Stacie Ledden and HR Director Susan Dobbs discuss how a strong brand and vibrant culture influence each other and can transform an organization. Build a strong culture, and you build a strong brand because your staff IS your brand. Explore language, storytelling, and core values as a means of shaping an organization's personality, and ultimately creating brand loyalty, helping staff and customers alike fall in love with the library.

Presented by: Stacie Ledden and Susan Dobbs