Format: Self-paced Course
Developed by: LibraryU, a program of the Illinois State Library and the regional library systems
Length: 1 hour

This course provides an interactive opportunity for any library staff member to develop a wide variety of messages for any program or service, targeted at the many audiences they want to reach. These messages may be for outreach opportunities, dealing with the media, press releases, flyers, or Board Meeting presentations. The course guides the learner through simple but powerful work sheets that aid in completing powerful, directed messages for your specific program/service and audience.

Course Topics:
  • Analyzing your audience
  • Developing your message
  • Enhancing your message
Format: Self-paced Course
Developed by: LibraryU, a program of the Illinois State Library and the regional library systems
Length: 1 hour

An effective library marketing plan can be crucial to ensuring the library remains a central and vibrant part of the community that is valued by both patrons and funders.

Learning Objectives:
  • Understand what marketing a library entails
  • Follow a clear, 7 step approach to marketing
  • Create a marketing plan for the library
  • Prepare quality collateral/print materials for the library
  • Create a better level of communication with the media
  • Develop partnerships that benefit the library
Format: Self-paced Course
Developed by: LibraryU, a program of the Illinois State Library and the regional library systems
Length: 1 hour

Don't throw out passion for your work yet! Everyone feels overwhelming public demand, having only strained resources to offer our communities. Merchandising That Works will inspire you to revitalize your approach to merchandising various collections, using simple to apply models suitable for 21st Century libraries. Experience a fun, professional way to get answers about merchandising without straining your budget. Learn how, when and why to display popular materials in a way that empowers customers.

Learning Objectives:
  • Understand the philosophy of using merchandising to open up their collection for better access for the 21st Century user
  • Identify 14 popular collections to merchandise with success
  • Identify and apply 6 simple design elements to create eye-catching displays
  • Garner a higher visibility by promoting an Abundance Mentality despite a cash-strapped budget
  • Increase circulation with intuitive collection layout to promote self-directed use
  • Empower the browsing customer to save staff time